About Us

What are little girls made of? Sugar and spice and everything nice. And more jewelry than you could ever imagine!

It all began in 1989, when Bea Jaffe, owner and designer of BeJe Designs, realized she had the perfect recipe for making women look and feel beautiful – faux jewelry that looked classic and real without the huge price tag. And over the past 20 years, Bea has perfected that recipe and turned BeJe Designs into one of the largest wholesale jewelry companies in the industry.

With so much success and knowledge, it seemed only natural that Bea would pass down this secret recipe to her family, thankfully two daughters who knew exactly what to do with it. Having worked side by side with Bea for the past six years, Christine and Ali Jaffe realized it was time to take everything they had learned and build their own empire, only this one more fitting for a smaller princess. Introducing BeJe Girl, the fabulous new “must have” line of fine and costume wholesale jewelry created exclusively for the most petite fashionistas.